Sometime around my early twenties, Twentieth Century Fox announced that regardless of the cost the studio would go 100 percent color and 100 percent Cinema Scope [wide screen for the younger ones on the forum and a term that one does not hear anymore].
At the same time, Hollywood critics were either complaining or marveling that the average movie cost $1 million to make and the extraordinarily high average costs would cause movie production to drop, television would take over, etc.
KOA radio in Denver said this morning that James Cameron's new movie Avatar (in 3d) scheduled to be released later this year will cost a quarter of a billion dollars.