Hutchinson News, Dec 15, 1964.
(http://i941.photobucket.com/albums/ad256/waldoegray/Cattle%20Motel_zpsjqldz1as.png)
Looks like the Hutchinson news was confused as to the location of Howard. Although, at one time this part of Kansas was considered southwest Kansas, which is how the college in Winfield got its name.
I recall hearing about this Cattle Motel back in the 60s but never knew exactly where it was located.