Do/DO Not/ Press The Red Button

[Warph]

In Belgium we placed a big RED push button on an average Flemish square of an average Flemish town.  A sign with the text "Push To Add Drama" invited people to use the button.  And then we waited...

PUSH THE RED BUTTON:

See those red buttons below?  Well don't even think about pressing them.  I mean it, get it out of your head right now.  I know it's temping but you must resist pressing those buttons.  Remember, you've been warned!

In Brazil we placed a big RED push button on an average Brazilian square of an average Brazilian town.  A sign with the text "Do Not Push" sort of invited people to use the button.  And then we waited...

DO NOT PUSH THE RED BUTTON: 

DO NOT PUSH THE RED BUTTON: 
https://www.youtube.com/watch?annotation_id=annotation_566953&feature=iv&src_vid=UCUD-Bu92gU&v=eRZPPdf_sm0#t=18s